store
During my time working with Vogue Corp, one of the projects that took place, was the redesign of the store, both the interior design and the in-store customer experience. I had the opportunity to work on devising and mapping a memorable customer experience, hand in hand with the company's design team.
Research
Research was conducted on other companies that carry out similar processes, as well as the current process carried out in the physical store and general areas for improvement in customer service.
Journey
The current process and customer experience were mapped, with the goal of identifying areas for improvement and how these could be modified in the new customer journey map. This process was followed with both the company's internal and external users, seeking to alleviate each user's pain points in the process.
Ideas
A brainstorming process was conducted with the design team, which led us to categorize the ideas by different areas of improvement in the store, for example: customer experience, new product launches, employee experience, etc.
Selection
We select the best ideas and evaluate them for accessibility and urgency. This allowed us to prioritize the order in which user pain points are addressed, implementing the ideas in the short, medium, and long term.
Store experience
Ultimately, the ideation work and complete mapping of the internal and external user experience led to the creation of an ideal in-store experience.
New Journey
The new journey map provided clear guidance regarding customer service as well as the factors to consider when designing the interior.
design for humans
not users
Explore more cool projects
User Experience
User Experience
User Interface
User Interface
Editorial Design
